Privacy Policy

Introduction
AM Beauty ("AM Beauty," "we," "us," or "our") is committed to protecting your personal data. This Privacy Policy outlines how we process your personal information when you visit and use our website, www.ambeauty.in, including the services provided there. We process your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

What Personal Data Do We Process?
We collect personal data when you purchase products from our website, sign up for newsletters, contact our support, or browse our website. This may include:

  • Name

  • Email address

  • Phone number

  • Delivery address

  • Payment details

  • IP address

  • Website behavior

  • Any other information you voluntarily provide

Purpose, Legal Basis & Storage Period

1. Purchases

  • Purpose: To fulfill our contractual obligations when you purchase products.

  • Legal Basis: Necessary for contract fulfillment.

  • Storage Period: Data is retained during the contract term and warranty period and deleted afterward. Failed transactions due to insufficient funds are also stored for a limited period.

2. Direct Marketing

  • Purpose: To provide personalized promotions and offers based on your preferences.

  • Legal Basis: Legitimate interest in maintaining customer relations and improving services.

  • Storage Period: If you opt out of marketing, we will cease processing your data for this purpose and delete it within one year, unless another legal ground applies.

3. Customer Support

  • Purpose: To assist you with any queries or concerns.

  • Legal Basis: Necessary to perform our contract with you.

  • Storage Period: Data is erased within six months after issue resolution.

4. Checkout Reminders

  • Purpose: To remind you of uncompleted purchases.

  • Legal Basis: Legitimate interest in providing a better shopping experience.

  • Storage Period: Data is erased within one month after sending the reminder unless another legal ground applies. You may opt out by contacting us.

5. Website Browsing

  • Purpose: To enhance the website experience and for marketing purposes.

  • Legal Basis: Legitimate interest in website improvement and targeted marketing.

  • Storage Period: See our Cookie Policy.

6. Fraud Prevention

  • Purpose: To detect and prevent fraudulent activities.

  • Legal Basis: Legitimate interest in risk management.

  • Storage Period: Data is deleted within six months unless needed longer due to security concerns. Fraud-related purchase data is retained for two years.

7. Data Analysis

  • Purpose: To analyze user behavior and improve our services.

  • Legal Basis: Legitimate interest in statistical analysis.

  • Storage Period: Data is anonymized whenever possible. You may opt out by contacting us.

Sharing Your Data
Access to personal data is restricted to necessary personnel. We may share data with trusted service providers (e.g., IT support, marketing agencies). Data transfers outside the EU/EEA comply with legal requirements.

Your Rights Under GDPR
You have the following rights regarding your data:

  • Right to Access: Request a copy of your personal data.

  • Right to Rectification: Correct inaccurate data.

  • Right to Deletion: Request data deletion under certain conditions.

  • Right to Object: Object to data processing based on legitimate interest.

  • Right to Restriction: Request limited processing of your data.

  • Right to Data Portability: Transfer your data to another provider.

  • Right to Complaint: Lodge a complaint with the relevant data protection authority.

Cookies
We use cookies to enhance your browsing experience. You can manage cookie settings in your browser. However, disabling cookies may affect website functionality.

Data Security
We implement strong security measures, including encryption and access controls, to safeguard your data.

Contact Information
If you have any questions regarding this Privacy Policy, please contact us:

Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on our website.